A few days ago, another Bike Week came to a close in Laconia. There's probably no better place for a rock station to be, and yet the local station couldn't have screwed it up more...all because no one dares tell the bean counters they're killing the business.
Much like GM who makes great cars but then tries to save a measly 20 bucks a car by cheapening out on the interiors (leading to people buying Japanese), Nassau Broadcasting takes the award for farthest heads up their ass.
Their same-as-in-every-other-market "Hawk" stations should have been all over Laconia like white on rice. Instead they had a NON-JOCK cell-phoning in reports every hour or so. Wow...compelling.
Any manager with half a brain cell should've had a complete on-air setup with airstaff, prizes, and anything else to get people to stop by and sample your station. Remember, a lot of people have summer homes or vacation here...and they make a lovely audience for advertisers.
Would it have cost money? Yeah...it's called marketing...but "return on investment" is trumped by "don't spend it". That's why Nassau will always be an also-ran in the radio business and a shining example of mediocrity.
Yes, it's a business...and the product you're selling is art-not paint by numbers.
