Go here http://www.allaccess.com/assets/adFarm/_extra/AB_Letter.pdf
to read a letter that Anheuser Busch sent to the media recently.
They want to start paying invoices on Net 120 terms. The worst part? They'll get away with it. Agencies and stations will bend over a little further and grab their ankles a little tighter rather than band together and put a stop to this kind of abuse.
We need each other and antagonizing won't help. How long do you think it will be until Fred's used cars says "Hey, if Anheuser Busch can do it I can too"? What then?
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