Web-1,Broadcasting-0

It had to happen sometime...a webcast making more money than a TV show. Recently CBS streamed the NCAA March Madness games for free and raked in an impressive $4.83 in ad revenue for each of the 4.8 million viewers. But here's the interesting part...they took "only" $4.12 per person from TV. Granted, there were 132 million people who watched, so the broadcast took in far more cash-but for the first time a pair of eyeballs was worth more on the web than the same pair watching TV. I've said before that the line between the web and broadcast is blurring rapidly, and the recent FCC spectrum auctions dedicating former UHF channel 56 to mobile broadcasting as well as the explosive growth of Wi-Fi will eventually make the difference between webcasters and broadcasters go away. Maybe those "500 channel universe" predictions may be far more conservative than we think.